Description

In collaboration with Media Monks, Samsung and Family Guy, we developed an AR expo experience to boost brand awareness and showcase Samsung’s high-end home appliances. Visitors explored a physical space matching the dimensions of the iconic Family Guy house, which transformed into its AR counterpart. Through an engaging story arc, users interacted with Samsung’s appliances in a fun, immersive way.

Our Role & Ownership

  • Early 3D block-outs and conceptual design
  • Environment and prop asset creation
  • High-detail Samsung appliance modeling
  • In-engine environment design, particle effects, and scene assembly
  • Art direction support and production management
  • Final sprint support for Media Monks go-live

2

Iconic Family Guy rooms

16

Samsung interactive appliances

138

Models and effects

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