Description
Into the Wild is an award-winning mixed-reality experience at Singapore’s ArtScience Museum, transforming the space into an interactive virtual rainforest. Powered by Google Tango, the app tracks motion and depth, allowing visitors to interact with endangered animals and understand the impact of human activity on their habitats.
Beyond the virtual experience, visitors can plant a symbolic virtual tree, which triggers the planting of a real tree in Sumatra, thanks to project sponsors. This fusion of digital and physical worlds fosters a meaningful connection to environmental conservation.
With its combination of art, technology, and activism, Into the Wild serves as a powerful reminder of our role in protecting the planet.
Our Role & Ownership
- 3D prototyping and Google Tango R&D
- Virtual transformation of the ArtScience Museum into a rainforest
- Character art asset creation
- Environment and prop asset production
- In-engine environment development and scene assembly
- Final sprint support for project completion and go-live
1
Large AR jungle
8
Wild animals
54
Models
Spikes Asia Award
Into the Wild won the prestigious Spikes Asia Grand Prix in 2017 for Best Mobile Experience. The Spikes Asia Awards celebrate the best in creative advertising across the Asia-Pacific region, recognizing innovative and impactful campaigns.
